helmets

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Bell Helmets is a helmet manufacturer that was born in the 1950s in California and from the very beginning became the most iconic and renowned brand in its field

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BELL POWERSPORTS

Bell Helmets is a helmet manufacturer that was born in the 1950s in California and from the very beginning became the most iconic and renowned brand in the industry. Its history is made of success, with some of the most important motorcycling and car racing riders, it has allowed the brand to develop products of the highest quality and safety which, combined with a unique design, which markedly distinguish the helmets manufactured by the US brand.

STREET

The Street range was designed with the main objective of protecting the rider in high speed collisions. Thanks to the studies carried out within the highly advanced dedicated area, The Dome, Flex and Mips technologies make Bell products safe and comfortable, for a result that goes far beyond conventional standards. The flagship product, the brand new Race Star Flex, also stands out for its aggressive racing style and it's suitable for the best occasions on track or on the road.

CULTURE

Bell's "culture" soul needs no introduction, just think about the iconic images of the legendary Steve Mc Queen wearing his custom 500 while have fun with friends in the arid deserts of Southern California. It is thanks to style born in those years that today we are able to present such a wide and stylistically appreciated range. To be honest, if you are a connoisseur of the sector and owner of Culture, Cafe Racer or Custom bikes, it would be unconceivable if you didn’t have a Bell helmet at home. In addition to the Custom 500, in the Vintage offroad lineup, the Moto 3 is a must, while if we are talking about modern helmets it is impossible not to appreciate the brand new Eliminator.

OFFROAD

Bell Moto 5 and Moto 9 helmets mean success over the last 40 of off-road racing, starting from Supercross, but also Motocross, Enduro and Rally Raid. Ricky Johnson, Jeremy Mcgrath, James Stewart, Eli Tomac, Cooper Webb, Toby Price are only a small part of the glorious athletes that have helped in building up the brand's winning reputation. Years of tests on the track and in the laboratory, combined with research in graphics and design allow the Moto 9 Flex to be the number 1 among its competitors.

BELL AND SAFETY

With this video we take you inside Bell's headquarters, where the best technologies in the world are developed in terms of head protection, such as the FLEX system. Since the very first helmet, Bell's mission has been innovating and improving the science of protection, by recurring to the best technologies that allow to absorb the energy caused by impacts - a promise kept with this structure.

BELL HISTORY

The journey towards safe motorcycle helmets began with a racing car manufacturer.
Roy Richter had seen many racing crashes and was determined to do what he could to prevent them.
He was also a determined businessman and a creative inventor. By combining his talents, he managed to be successful in ways he could not have imagined. The images tell you the story that continues today.

ALPA DISTRIBUTION

ALPA DISTRIBUTION has been created from the passion and skills gained on the competition fields, a young company made up of action sport professionals with the aim of offering Italian athletes and fans the best technical equipment on the market. Thanks to the integration into the Nital - Fowa (Moncalieri - TO) group, ALPA benefits from cutting-edge services in the 360° management of the company, in order to guarantee precise and punctual logistics management, efficient customer care and a creative marketing division.