Senses and sportiness: the interview with Pierantonio Vianello, Brand Director of SEAT and CUPRA
CUPRA Formentor: when the concepts of sportiness and performance are revisited in a modern way
CUPRA Formentor reinterprets the concepts of sportiness and performance in a modern key, but with an unprecedented attention, at least for a modern car, to the senses and perceptions transmitted to the driver.
During a chat with Francesco Paolillo, Pierantonio Vianello, Brand Director of CUPRA and SEAT, tells us how touch and smell must be stimulated as much as all the other senses, all enclosed in a car that manages to combine performance and driving pleasure with practicality and aesthetics.
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