Do not think that the ‘Salon’, the ‘Fair’, EICMA in short, is not constantly the subject of reflection, questions and doubts. The team that invents it every year, improving on itself, asks itself this question with every new step. The first question that demands an answer is: is it still relevant?

The answer is yes, EICMA is ‘tremendously’ relevant. The numbers are there to prove it. However, this does not mean, in the minds of its organisers, that it can afford to stand still, to rest on its laurels, as they say. Evolution and progress are both a necessity and a logical progression. They are also an opportunity.

Magri, who is the CEO of EICMA, tells us, alongside the comfort of winning numbers, how the ‘Motorcycle Show’ is getting closer and closer to enthusiasts, reinterpreting itself and, above all, keeping up with the times to offer an increasingly advanced range of moments and meeting points. With a nod to the world of bicycles.