Giordani was from Bologna, it had moulds for sheet metal, produced prams for children, expanded to pedal cars. The 'research and development' department was inspired by real cars and open-wheel racing cars. In the former case, there were dozens of variants in the catalogue: colours, special versions, accessories. The Indianapolis model, which reproduced the lines of the Maserati racing car, was larger than the standard one and cost over fifty thousand lira at the end of the 1960s, about half a worker's salary. A toy for the few.
Soldano tells us how during the war the metals were reserved for the war industry and Giordani's pedal cars became wooden. And in the very early 1970s, when plastics supplanted metal and the ban on producing toys deemed dangerous arrived, Giordani stopped. Many will remember Gino Bramieri's commercial, which advertised Moplen by lifting, among other things, a pedal car...