The evolution of the motorbike is unstoppable and fascinating, and although the advent of anti-emission or licensing regulations has changed the offerings of yesteryear, there is certainly no shortage of interesting offerings in every segment and every engine size class at present.
The global market and motorbike development, in terms of users/enthusiasts and industry, is further fuelling and differentiating the motorbike offering. In short, there really is something for every budget and every taste. 
But what we are interested in finding out in this talk is to try to understand how the motorbike is changing and what we are likely to find in the near future in the lists of the various brands. In short, whether motorbikes will always be able to satisfy the needs of different motorcyclists, and above all whether they will be able to excite. Maybe if instead of a nice multi-cylinder engine we will have an electric motor...
For this brief journey into the world of motorbikes, today and tomorrow, we brought in two people with long experience in market analysis and trend research: Andrea Buzzoni, General Manager and CEO of Triumph Italia, and Fabrizio Corsi, who is Product Communications Manager at Yamaha Italy.