EICMA, 110 years of motorbikes that have written a history of Shape, Proportions, Materials
Alessandro Re curated a special exhibition of historic motorbikes
We know that the Eicma task force is busy H24. Months of work and creative thinking for the world's number 1 motor show. But every actor in the formidable line-up has carved out a corner of expression to manifest one of his passionate motorcycling declinations.
Alessandro Re, Head of Communication, has worked for a long time to create his own story.
It is the exhibition of historic motorbikes that ‘geographically’ opens the Show at the South Gate and illustrates, in a small, fascinating novel of passion, 40 motorbikes that have made history in an ideal, precious excursus.
These are motorbikes brought together by Shape, Proportions and Materials that run exactly in the 110 years of Eicma. We will find not only the most sensational and striking motorbikes, the best-selling or the best-publicised, but a small series that tells a three-way path of Design, precisely shape, proportions, materials. Here, you don't need a collection of 300 ‘pieces’ or a museum of 1,000, just 40 Motos, each of which is glued to a philological thought, particularly rewarding and instructive. Great creative work in celebration of Eicma's 110 years of history!