EICMA 2025 marks a historic moment for motorcycling: Norton officially returns to the market after its acquisition by Indian giant TVS, which has invested €250 million in the rebirth of the legendary British brand.

Five years of development in complete secrecy, without a single photo leaked online, have led to the presentation of a brand new range: the Manx R supersport bikes, the Max hypernaked bikes and the Atlas and Atlas GT grand tourers.