Through a series of portraits of those who run it and work on it, we tell how Ducati represents the state of the art of the motorbike industry today and how it has caught up with and surpassed the Japanese manufacturers. On the market exactly as in the top class of motoracing.

Through the personal stories of those who work there, Ducati emerges not only as a motorbike manufacturer, but also as a place of vision, passion and dedication, where each individual plays a role in making the company the benchmark it is today. An absolute reference like Ferrari, Luna Rossa or Jannik Sinner.