At EICMA, ByBre – the Brembo Group brand dedicated to bringing top-tier braking performance and safety to small-to-medium displacement motorcycles – has introduced an impressive suite of new products for OEMs and young riders.

The highlight of the showcase is the brand's first-ever radial brake master cylinder, featuring an adjustable lever to deliver sporty feedback and precise modulation to entry-level segments.

The technical update also includes the new P2.34 brake caliper, new single- and dual-channel ABS systems, and a modular caliper platform specifically designed for Side-by-Side (SSV) off-road vehicles.

Emphasizing its connection with Gen-Z and urban mobility, the brand also introduced Bree, the Group’s first digital ambassador created with generative AI to connect with the motorcycle community through the language of contemporary youth culture.