We went to Medellin, Colombia, to tell you about the Feria 2 Ruedas, the biggest motorbike show in Central and South America, not as big as EICMA but - seriously - absolutely not to be underestimated in order to better understand some dynamics that could also reverberate in Europe.

It is a magnificently organised show where brands that are almost unknown to us, but which nourish a market of around 700,000 registrations per year (even if 2023 went decidedly below expectations) where small engine sizes are still preponderant, but which is also slowly showing vitality in the “premium” segments.