Pietro Meda, EICMA President - THE INTERVIEW
After defending and "liberating" the object of a historic popular passion, Pietro Meda took the helm of "our" Motorcycle Show
Pietro Meda is a code of passion. For cars, he admits, and for motorbikes. The genetic code runs in the family, with a strong and persistent "helix".
It is no coincidence, therefore, that the Lawyer found himself in the middle of the Bastille when ANCMA and EICMA relaunched their reincarnation, giving life to the 2.0 adventure of the Association. And nothing could be more natural than that at the dawn of the new day Pietro Meda was awakened by the plebiscite that acclaimed him at the head of the new organisational scheme. To say "command" is, by the newly elected President's own admission, exaggerated, but legitimate when it comes to representing a common and shared will.
After a year spent in the 'pits', to be able to dust off and relaunch one's passion, and to be part of this 'physical' and enthusiastic relaunch, is a great honour. Being President is an institutional responsibility, which Meda feels is his own and stimulating to the extent that it is an expression of the group of enthusiasts and friends who lead EICMA. This is how the International Two-Wheeler Exhibition and the Moto.It MotoFestival will come together in the euphoria of the 2021 "version" of a great Event.